Tippaws

New to the market, cat food and litter brand Tippaws needed a fresh bank of commercial pet photography and lifestyle images featuring their products being enjoyed and used by real cats. Taking the shoot to the cats, Emily organised two shoots in cat-loving households, carefully considering breed, home aesthetic, and overall commercial appeal.

The result is a collection of candid lifestyle pet photography and cat product photography, capturing cats simply being cats alongside natural moments of them eating and interacting with each of the products. Perfect for use across the brand's website, social media, and marketing.

A hand holding a clear plastic bag of TIPPPAWS cat food with a pink background.
A woman with long dark hair kissing a fluffy white and gray cat she is holding up inside a home.
A gray cat with orange eyes lying on a wooden floor, looking toward the camera, with a pink bowl of cat food in the foreground.
Gray cat eating dry food from a tall glass container on a wooden surface, with a small green bowl nearby.
A fluffy white cat with piercing green eyes lying on a hardwood floor near a blue bowl of dry cat food.
A fluffy gray and white cat lying on a white textured blanket, looking up at the camera with large green eyes.
Person holding a fluffy white and gray cat indoors near a white door.
A fluffy white cat with green eyes lying on a wooden floor, next to a pink toy mouse.
A person opening a large gray bag of salmon and turkey dog food on a wooden table, with a light blue bowl nearby.
Person opening a bag of tipping wet turkey and chicken pet food on a wooden table with a blue bowl nearby.
A fluffy white and gray cat sitting on a wooden shelf in a kitchen, with various jars of spices and kitchen utensils above. A person's hand is visible on the left side, holding a bag labeled 'Tip Bay.' A small blue toy mouse is on the shelf near the
A gray British Shorthair cat with orange eyes sitting on a wooden table next to a bag of tipping turkey and chicken pet treats.
Gray cat with amber eyes sitting on a wooden table, wearing a collar with bells.
A fluffy white cat with green eyes lying on a carpeted floor in a home interior.
Gray cat eating from an orange bowl on a wooden table.
A gray cat with orange eyes sitting on a wooden table next to a decorative arrangement of candles and a small fabric pumpkin.
A gray cat with amber eyes, wearing a collar with a bell, is sitting on a wooden table against a blue wall with paneling.
A grey cat eating from an orange bowl on a wooden table.
A blue bowl with dry kibble sitting on a gray mat, with an empty watering bowl next to it on a wooden floor.
A long-haired, white and gray Persian cat with green eyes sitting on a textured white blanket on a gray couch, with a dark background.
A fluffy gray and white cat with green eyes lying on a textured white blanket, looking up at the camera.
Person petting a long-haired gray and white cat lying on a bed with white textured bedding.
A fluffy, light-colored kitten with green eyes sitting on a carpeted staircase.
Person holding a pink bowl of dry cat food, with a fluffy white cat sitting on a wooden floor in the background near a radiator and a gray pet mat.
Gray British Shorthair cat with amber eyes sitting on a white cat tree, with a blurred colorful floral background.
A white fluffy cat eating from a purple bowl on a gray mat on a wooden floor
A fluffy white and gray cat with blue eyes lying under a door in a room with light wood flooring and white walls.
White fluffy cat with green eyes walking through an open door on a wooden floor in a home.
A white fluffy cat lying on a wooden floor near a blue bowl filled with dry cat food, looking directly at the camera.
A fluffy white cat eating from a blue bowl of dry cat food on a wooden floor.
Gray cat with orange eyes sitting on the back of a beige sofa, looking at the camera.
Gray cat with yellow eyes looking up at a pink bowl of dry cat food being offered by a person's hand.
A pink bowl filled with dry cat food on a wooden surface, with a bag of "Tippaws Chicken with Tuna & Salmon" cat food and a blue bowl in the background.
A fluffy white cat playing with a blue stuffed fish toy on a wooden floor.
A gray and white cat sitting inside a litter box filled with cat litter, looking at the camera.
Person opening a silver foil bag of pet food or snack.
A tabby cat with yellow eyes looking towards the camera, with a white food bowl filled with dry cat food in the foreground and a dark background.
A person opening a silver bag of sugar with their hands.
A fluffy white Persian cat with green eyes sitting on a wooden floor next to pet bowls, with a background of a floral wallpaper and a cleaning basin.
A cat's tail and hind legs near a scratching pad and a litter box filled with cat litter, on a wooden floor.
White cat with gray markings eating from a pink bowl while another empty purple bowl sits on a gray cat-shaped mat on a wooden floor.
A gray and white cat sitting on a wooden floor next to a bag of Tidy Cats clumping cat litter and a blue cat litter scoop.
A woman with long dark hair smiling as she opens a bag of cat food in a cozy kitchen. There is a glass container of dry cat food on the wooden countertop and a blue measuring cup nearby. Shelves on the wall hold a plant, a container of dog treats, a
A person scooping clumping cat litter from a white container using a blue scoop, with a bag of TippaWS long-lasting clumping litter in the background.
Gray cat standing in a litter box filled with clumping cat litter, near a sliding glass door with a bag of cat litter in the background.
A gray tabby cat standing in a litter box filled with clumping cat litter, looking towards a door or window.
Gray and white cat looking up next to a window with reflection of the cat on the glass, on a wooden floor with a brown rug.
A gray and white cat walking on a textured gray mat near a modern automatic litter box, with a colorful shopping bag in the background.
A gray and white long-haired cat standing in a litter box filled with clumping cat litter, indoors near a sliding glass door with a bag of cat supplies in the background.
A tabby cat crouching next to a litter box filled with sand, with a bag of cat litter and a black mat nearby.
A gray tabby cat standing in a white litter box filled with beige cat litter, viewed from above.
Person pouring dry dog food from a blue scoop into a white plastic container.
Person scooping clumping cat litter from a white litter box with a blue scoop, with a bag of clumping litter in the background.
A tabby cat looking at the camera with a white litter box filled with sand or litter on a wooden floor.
A tabby cat looking towards the camera with a white litter box filled with litter in the foreground.