Pawness
Pawness is an innovative pet brand specialising in premium vegan leather dog accessories, handcrafted feeders, and eco-friendly dog shampoos and grooming products. As a long-standing commercial client, they regularly use our send-and-shoot commercial pet photography service, making it easy to create fresh, high-quality imagery for marketing campaigns, e-commerce, social media, and advertising.
Working from a detailed creative brief, Emily collaborates closely with the Pawness team to develop engaging pet product photography and lifestyle dog photography concepts. From casting real dogs and their owners to sourcing the perfect locations and refining the shot list, every stage of the production is carefully planned to align with the brand's identity and marketing goals.
On shoot day, Emily captures both the planned hero images and the authentic, unscripted moments that naturally unfold between dogs and their owners. The result is a versatile collection of commercial pet photography that showcases products in real-life settings.