Different Dog

Different Dog has been a client since 2022, and over the years Emily has worked closely with the creative team as their pet brand photographer, creating commercial pet photography that is relatable for dog owners while also being playful, completely unique, and pushing creative boundaries.

Emily works on a consultancy basis to plan shoot concepts, cast real dog and owner models, source shoot locations, curate shot lists and call sheets, and, of course, photograph all of the content. As an experienced dog food brand photographer, she creates imagery that connects with customers across every stage of the buyer journey.

Emily creates content in a range of ways, from mini shoots where the products are taken to dogs and their owners for authentic photography in their own homes, to larger production days where a shoot location is hired and multiple dog models are photographed throughout the day.

Most recently, Emily helped create the lifestyle pet photography for the Different Dog rebrand, producing a versatile collection of pet food photography featuring the Different Dog team, new packaging, new recipes, and of course, dogs naturally enjoying the food. The imagery is used across social media, the website, and print marketing.

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Border Terrier playing with his ball in the garden

Border Terrier posing with box of Different Dog food

Three packages of dog food on a wooden table, each labeled 'Different Dog,' with images of dogs on the packaging. A spoon is next to the packages, and a white bowl is in the background.

A person's hands scooping Different Dog dog food from a tray into a bowl on a marble table, with a potted basil plant and a package labeled "Different Dog" nearby.

Person holding a container of dog food with a Great Dane dog looking at it in a kitchen.

Person in a green shirt holding a container of dog food in a kitchen with a Great Dane dog nearby looking at the food and licking its lips.

A Great Dane dog licking food off a spoon on a kitchen counter.

A Great Dane dog looks at a bowl of Different Dog food being offered by a person in a kitchen with wooden cabinets, a stove, and a countertop.

A Great Dane dog standing on a kitchen countertop with its front paws on a Different Dog bowl of dog food, looking at the camera with its tongue slightly out, in a bright kitchen with large window, wooden cabinets, and various kitchen appliances.

A Great Dane dog looking into a box filled with containers of dog food labeled "Different Dog," with one container showing a chicken and rice flavour.

Stacks of dog food containers labeled 'Different Dog', with flavors such as turkey and pumpkin, placed on a marble countertop.

A brown and white dog looks at a person dishing out Different Dog food into a bowl, sat on a kitchen counter.

A brown and white dog with floppy ears looks over a marble countertop at a partially eaten bowl of dog food in a kitchen with wooden cabinets and a large window.

A person holding a white bowl filled with food, offering it to a brown and white dog with long ears and expressive eyes inside a house with tiled floors.

A woman in an orange shirt sitting at a wooden table, playing with a brown and white spaniel dog indoors by a window.

A man with dark skin and gray hair sitting on green grass, smiling at a medium-sized, scruffy, light-colored dog with black ears. The dog is looking up and smiling, with a happy expression.

A scruffy tan and white dog playfully tugging a purple rope toy held by a person outdoors on grass.

An elderly man with a gray beard resting on a couch with a dog on his lap, being gently petted. The man is wearing a burgundy sweater and has a bald head. The dog is small, mixed breed with light-colored, curly fur, looking directly at the camera. Th

A man sitting on a chair with a scruffy dog sitting next to him, looking at the camera, in front of a large window with white framing.

A woman with long dark hair, wearing a colorful striped sweater and jeans, is standing at the doorway of her house, smiling as her small dog with brown and white fur approaches a cardboard box labeled "Different Dog." The dog is stepping onto a step

A puppy standing on a cardboard box labeled 'Different Dog' on a porch, with a smiling woman in a colorful striped sweater and jeans standing in the background.

A woman in a colorful striped sweater and jeans is bending down at her front door to give a small puppy a cardboard box. The puppy, a white and brown Jack Russell Terrier, sits on the tile floor and looks up at her, sticking out its tongue. The woman

A playful dog with fluffy feathers on a bed with a happy couple in the background.

A person playing with two small dogs on a bed covered with feathers, as feathers are flying through the air.

A happy puppy with feather debris on its fur and face, sitting on a bed covered with feathers, with a smiling person in the background, in a cozy bedroom.

Brown paper bag of dog treats labeled "Different Dog Chicken Chews" on a white surface.

A brown and white dog standing on a wooden floor inside a room, looking towards the camera. There is a dining table and chairs near a sliding glass door, with a view of a backyard outside.

A person is holding a bag of chicken chews labeled 'Different Dog' in front of a brown and white dog sitting on a wooden floor indoors, with chairs and potted plants in the background.

A woman with red hair, glasses, and a black sweater sitting at a dining table, drinking from a mug, with a dog standing next to her inside a bright room with large sliding glass doors showing a garden outside.

A person scooping dog food from a dish onto a tray, with a curious dog looking on. The dog food appears to be a mixture of ground meat and vegetables. There is a pamphlet titled 'Different Dog' on the table and a bowl nearby.

A brown paper bag labeled 'Different Dog' on a white surface, with dog treats in front and shelves and a green tiled wall in the background.

A woman with glasses placing food containers on a kitchen counter, with a dog standing nearby and a sliding glass door behind her leading to an outdoor garden.

Person holding a bag of dog treats labeled 'Different Dog Chicken Chews' while two dogs look up at them eagerly.

A family of three, including a woman with a baby and a man holding a dog, sitting around a dining table in a green-walled room.

A puppy sitting at the threshold of a doorway inside a house, with a person sitting on a chair visible in the background through the open door.

Close-up of two packaged Different Dog dog food containers on a white marble surface with a person in black shirt serving food in the background.

A grey and white schnauzer dog standing on stone steps outside a house with open door, surrounded by potted plants and greenery.

A Schnauzer dog standing at the threshold of a house door, looking outside.