Different Dog is a luxury dog food brand, specialising in human grade meals delivered directly to the customer’s door. We worked with the branding team to produce a wide range of content for a new website and social channels.
The brief for this project was to create content of dogs enjoying the food, the customer experience and also imagery which showed the unbreakable bond between dog and owner and the way humans go above and beyond for their four-legged friends.
We captured content across multiple shoots:
We attended a shoot day dedicated to the making of a TV advert. On this shoot we predominately concentrated on capturing the product being delivered to the doorstep and dogs eating the food.
For the other shoots, we cast real dog and owner partnerships with an aim to capture those ‘little moments’ shared on a daily basis.